The Tory Burch Foundation empowers women entrepreneurs by providing access to capital, a fellows program, and a kick-ass summit. Their website never reflected the same level of support. Despite offering top-tier resources for female entrepreneurs, the site made them hard to find.

We were asked to refresh the brand alongside the site re-design. We reimagined every touchpoint to work harder for her. Starting with a new site architecture based on the entrepreneurial journey, we restructured headlines to make search more intuitive, created a homepage that features the most upvoted resources, and made an interactive survey module for direct feedback. The result was a truly supportive experience where every entrepreneur could get down to business.