details
details
ASA.org set out to make self-improvement and planning for life after high school more fun and relatable. Sure, gamifying learning keeps teens engaged, but creating an immersive, personalized world? That’s what truly draws them in. So, we built flourish—a vibrant universe shaped by teens’ candid feedback.
Flourish features friendly characters, motivating in-game rewards, and bespoke journeys where each task grows unique flora or fungi in your ever-changing Unknown Zone. Teens can explore the sky, venture into space, and rediscover the unknown—all while tracking their achievements in an interactive, playful way.
ASA.org set out to make self-improvement and planning for life after high school more fun and relatable. Sure, gamifying learning keeps teens engaged, but creating an immersive, personalized world? That’s what truly draws them in. So, we built flourish—a vibrant universe shaped by teens’ candid feedback.
Flourish features friendly characters, motivating in-game rewards, and bespoke journeys where each task grows unique flora or fungi in your ever-changing Unknown Zone. Teens can explore the sky, venture into space, and rediscover the unknown—all while tracking their achievements in an interactive, playful way.
client
client
american student assistance
american student assistance
contributions
contributions
brand design
brand design
product design
product design
year
year
2022
2022
Say hello to your new productivity buddy! With our super simple dashboard, tackling tasks is a breeze. And our friendly brand voice? It's like texting your BFF, always ready with a high-five and a pep talk.
Say hello to your new productivity buddy! With our super simple dashboard, tackling tasks is a breeze. And our friendly brand voice? It's like texting your BFF, always ready with a high-five and a pep talk.
Say hello to your new productivity buddy! With our super simple dashboard, tackling tasks is a breeze. And our friendly brand voice? It's like texting your BFF, always ready with a high-five and a pep talk.
Each task has its own unique flora, fauna, fruit or animal that you can collect to help build your Unknown Zone which is visualized as an ever-changing plant world.
Each task has its own unique flora, fauna, fruit or animal that you can collect to help build your Unknown Zone which is visualized as an ever-changing plant world.
Each task has its own unique flora, fauna, fruit or animal that you can collect to help build your Unknown Zone which is visualized as an ever-changing plant world.
We didn’t just create a new product—we built a super-flexible brand and design system that could adapt across multiple brands, setting the foundation for the platform’s future partners and translating seamlessly across mediums.
We didn’t just create a new product—we built a super-flexible brand and design system that could adapt across multiple brands, setting the foundation for the platform’s future partners and translating seamlessly across mediums.
We didn’t just create a new product—we built a super-flexible brand and design system that could adapt across multiple brands, setting the foundation for the platform’s future partners and translating seamlessly across mediums.
results
results
results
+800K
+800K
+800K
active users — all students in middle and high school.
active users — all students in middle and high school.
active users — all students in middle and high school.
70%
70%
70%
of tasks started are completed. Meaning students are repeatedly coming back to complete tasks.
of tasks started are completed. Meaning students are repeatedly coming back to complete tasks.
of tasks started are completed. Meaning students are repeatedly coming back to complete tasks.
🖤 gracias
🖤 gracias
design
design
joe branton
joe branton
matthew kuntz
matthew kuntz
andres gonzalez
andres gonzalez
motion
motion
wes cathon
wes cathon
content & concept
content & concept
aidan molloy
aidan molloy
molly douglas
molly douglas
dev
dev
kali johnsen
kali johnsen
gabe molochko
gabe molochko
miles aylward
miles aylward
neil pullman
neil pullman