details
details
Fitbit’s wearable tech empowers individuals to make healthier choices—like staying active, eating right, and catching quality sleep. Fitbit Health Solutions (the B2B side of Fitbit) works with healthcare enterprises to bring that individual behavior change to the population level. With its rapidly growing enterprise business and recent brand refresh in the Google family, Fitbit Health Solutions needed to launch a new site and brand quickly that could deliver immediate business impact. So we created a flexible future-proof site for the health business side of Fitbit.
Fitbit’s wearable tech empowers individuals to make healthier choices—like staying active, eating right, and catching quality sleep. Fitbit Health Solutions (the B2B side of Fitbit) works with healthcare enterprises to bring that individual behavior change to the population level. With its rapidly growing enterprise business and recent brand refresh in the Google family, Fitbit Health Solutions needed to launch a new site and brand quickly that could deliver immediate business impact. So we created a flexible future-proof site for the health business side of Fitbit.
client
client
fitbit
fitbit
contributions
contributions
brand design
brand design
UI design
UI design
year
year
2023
2023
We adapted Fitbit’s new brand to fit the unique needs of its enterprise audience. We simplified complex, research-based content to make benefits easy to understand.
We adapted Fitbit’s new brand to fit the unique needs of its enterprise audience. We simplified complex, research-based content to make benefits easy to understand.
We adapted Fitbit’s new brand to fit the unique needs of its enterprise audience. We simplified complex, research-based content to make benefits easy to understand.
🖤 gracias
🖤 gracias
design
design
jared beck
jared beck
matthew kuntz
matthew kuntz